September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Day 1: Sunday, Sept. 23, 2018

10:30 am - 11:15 am Digital Marketing & Consumer Insights Exchange 2018 -- Registration


11:15 am - 11:30 am Welcome Orientation

11:30 am - 1:00 pm Sponsored Networking Lunch

1:00 pm - 1:05 pm Chairperson's Opening Remarks

Event Chairperson Scott East, CEO & Co-Founder,MSIGHTS
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Event Chairperson Scott East

CEO & Co-Founder
MSIGHTS

1:05 pm - 1:35 pm The Rise of Digital Commerce: A Massive Opportunity for Brands

Digital devices have emerged as the growth engine for US retail sales. While the ‘retail apocalypse’ drags down brick-and-mortar retail sales growth, e-commerce retail sales are projected to surge forward, from $453 billion in 2017 to $1 trillion by 2023. During this Opening Keynote, we will analyze drivers meant to propel digital commerce’s rise over the next five years. We will further explore the factors powering the future of shopping, including key product categories, emerging digital channels and new payment methods.
 
During this session, we will explore the power of eCommerce in today’s marketplace. We’ll talk about ways to create seamless, impactful eCommerce experiences that impact the customer journey. We’ll talk about:
 
·         Creating a seamless eCommerce experience
·         How to build trust through eCommerce transactions
·         The rise of digital commerce over the next five years
·         Addressing digital data protection & consumer data protection
 
Themes: eCommerce, CX, Digital Commerce

1:35 pm - 2:05 pm The Power of AI to Anticipate & Influence Consumer Behavior

We are standing at an intersection between human beings and technology – one of the most disruptive times in recent history. For marketers, the allure of AI involves the promise to make smarter decisions about audience, channels, content and timing of messaging across the lifecycle of the consumer while driving efficiency. We’ll talk about cutting-edge AI strategies, AI-led actionable insights, the hottest AI trends, marketing metrics, and more. Join this plenary session as we explore a number of AI-focused topics, including:
 
·         Using AI & Machine Learning to reign in massive amounts of data and content flowing in and out of your platforms
·         Optimizing processes and operations through AI and machine learning
·         Empowering the customer through AI and machine learning
·         Measuring results and ROI from AI-infused technologies
 
Themes: AI, Disruptive Technologies, Engagement

2:20 pm - 2:50 pm Business Meetings

2:55 pm - 3:25 pm Business Meetings

3:30 pm - 4:00 pm Business Meetings

Master Class A

4:05 pm - 4:50 pm Driving ROI through Data-Driven Storytelling
Generational learning is only powerful when it moves beyond traditional stereotypes to uncover actionable opportunities for brands to create a meaningful connection with the consumer. During this MasterClass, we will explore approaches to client engagement that starts with generational insights into two of the most critical generations in the current marketplace – Millennials and Gen Z – both powerful, but with very different motivations. We’ll explore:


·         Using generational insights to move beyond appeal and intent
·         Understanding what young people care about when they make brand choices and purchasing decisions
·         Tapping into surveys with these generations that will yield better, richer data
 
Themes: Generational Insights, Millennials, Gen Z, Youth Demographic




BrainWeave A

4:05 pm - 4:50 pm More Power to the Consumer: Opportunities & Implications of GDPR, Data Privacy Laws
GDPR is changing the rules of marketing forever and giving the consumer more protection than ever. Intrusive marketing and poor data management has sparked a need for reform and today’s marketer’s will see massive opportunities and implication beginning with a shift in data ownership and consent.  During this BrainWeave, we’ll explore some of the biggest changes that GDPR has brought to the marketing table, including:


·         Balancing the power between brands and consumers
·         How GDPR is forcing brands to get more creative with how they deliver brand experiences
·         Fundamental changes created by GDPR and how they benefit both marketers and consumers
 
Themes: Data Privacy, Data Protection, GDPR, Consumer Data

4:55 pm - 5:40 pm The Future of Consumer Data: Building Consumer Trust After Cambridge Analytica

Consumer trust took a huge hit in April 2018, when “it was revealed that political data firm Cambridge Analytica — which is co-owned by former Trump White House Senior Adviser/Breitbart Chairman Steve Bannon and conservative billionaire donor Robert Mercer — was able to access the personal data of 50 million Facebook users without their permission to build psychological profiles of users and was purchased to aid President Trump’s 2016 campaign,” reported TheWrap.com in an April 2018 news article, “Consumer Trust in Facebook Nosedives After Cambridge Analytica Scandal.”
 
During this panel, we will explore the future of consumer data privacy, how it has been shaped by the Cambridge Analytica Scandal and other high-profile data breaches, including:
 
·         The state of consumer data protection and privacy, both in the US and overseas
·         How GDPR will impact consumer data and marketers alike
·         How to build consumer trust through digital transparency
·         Dealing with a data backlash (#DeleteFacebook as an example)

Themes: Consumer Data Privacy & Protection, Consumer Trust, Brand Transparency

5:45 pm - 5:55 pm Using CI to Understand & Lower Customer Churn Rate


5:55 pm - 6:05 pm Strategies for Optimizing Personalization at Scale


6:05 pm - 6:15 pm Transforming Aging Legacy Systems for Improved CX




6:15 pm - 8:15 pm Networking Dinner -- Sponsored