Day 3: Tuesday, September 25, 2018
8:00 am - 8:45 am Networking Breakfast
9:00 am - 9:30 am Digital Asset Management: Understanding Challenges, Overcoming LimitationsJessie Dawson - Director, Digital Marketing Dell
Today’s digital marketers face an overwhelming number of challenges when it comes to sharing, securing, storing and enriching digital assets. Faced with a growing number of frustrating roadblocks, many digital marketers struggle with the inability to manage digital assets at scale; they struggle with digital asset storage silos, digital rights and permissions limitations and more. During this plenary session , we will explore key tactics to overcoming the challenges of digital asset management, including:
•Delivering digital experiences with speed, agility and consistency
•Increasing efficiency between digital marketing and business teams
•The benefits of an integrated, scalable hub to access and manage digital assets
•How to maximize efficiency and drive agility through Digital Asset Management
Jessie DawsonDirector, Digital Marketing
9:35 am - 10:05 am How to Position Your Market Research Team to Wield InfluenceDon Micallef - Vice President of Research Discovery Inc.
In the Broadway musical “Hamilton”, the character of Aaron Burr sings “I wanna be in the room where it happens.” Many Market Research teams find themselves echoing this same sentiment. But
how do you get invited into the room to influence the decision makers? Today’s speaker will share some insights he’s learned over the years on how to make that happen.
Don MicallefVice President of Research
10:10 am - 10:40 am Business Meetings & Networking Break
10:40 am - 11:10 am Business Meetings
11:15 am - 11:55 am Driving the Customer Journey that Begins Digital, Ends PhysicalDamian Delgado - Marketing Director Rent-A-Center, Inc.
The marketplace is seeing massive dollar growth in retail with consumers on a journey that is beginning digital and ending at Brick-and-Mortar locations. These customers are doing their research online and following up with in-store purchases, contributing to the largest dollar growth from people still buying in-store. Organizations making the mistake of focusing purely on the digital conversation are missing the fact that the majority of what we buy is still in-store. We’re using the retailer a bit differently and craving an evolved in-store experience. During this Closing Keynote, we’ll explore:
•How retailers should be thinking about the whole customer journey
•What brick-and-mortar can do to win in a disrupted, digital marketplace
•How and why retailers can merge physical and digital
•Creating the evolved in-store experience for the whole customer journey
Damian DelgadoMarketing Director