September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Day 3: Tuesday, Sept. 25, 2018

7:30 am - 8:00 am Networking Breakfast

8:00 am - 8:05 am Opening Remarks

Event Chairperson Scott East, CEO & Co-Founder,MSIGHTS

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Event Chairperson Scott East

CEO & Co-Founder
MSIGHTS

8:05 am - 8:50 am Winning the Empowered Consumer with CI

Savvy insights executives must promote an agile culture of speed that will effectively capture data and unlock critical, transformative insights, all while winning the savvy, fickle customer and maintaining a competitive advantage that will move the business forward. The task can feel like an overwhelming one as competitors, more fiercely than ever, look to data and insights to disrupt their sectors. During our Opening Keynote session, we will explore the role of insights executives who must thrive to survive in a consumer-driven world of data and exponential technology. We will explore embracing innovation through analytical insight and leading an agile, innovative, insights-driven culture, include:
 
  • Using data to facilitate digital innovation
  • Promoting an agile culture that is able to respond quickly to analytical insights
  • How to thrive, not just survive in the midst of digital transformation
  • Driving innovation at the speed your organization requires
 
Themes: Business Innovation, Digital Innovation, Industry Disruption

MasterClass C

8:55 am - 9:40 am Managing Digital Ad Spend
According to a 2018 forecast conducted by World Advertising Research Center (WARC), digital ad spend is expected to grow 4.7 percent globally in 2018. Digital media will also beat television for the first time as the owner of the most significant share of the world’s cumulative $572B ad spend.
 
Digital’s portion of total media spend is expected to reach nearly 38%, up from 35% in 2017, whereas, television is predicted to yield a 36% share, a dip from 37% in the previous year. During this MasterClass, we will examine emerging and current trends across various key markets and we’ll also discuss predictions for 2019.
 
·         How to assess your company’s progress in creating digital ad experiences that drive profitable revenue growth
·         Enriching the customer experience through digital ad spend
·         CX integration into your organization’s internal culture
 
Themes: Digital Media, Digital Ad Spend

BrainWeave C

8:55 am - 9:40 am Assessing, Measuring & Enriching CX in the Digital Economy
Assessing, measuring and then enriching the customer experience is critical in today’s digital economy. Every marketer knows he must create strategies that will ultimately impact the customer journey and experiences. In order to do that, the organization must implement a customer-centric technology stack. During this Master Class, we will show you how to properly asses the CX maturity of your organization. During this Master Class, we’ll explore:
 
·         How to assess your company’s progress in creating customer experiences that drive profitable revenue growth
·         How to enrich the customer experience through you’re a customer-centric Mar-Tech stack
·         Best practices for building a sustainable CX program
·         CX integration into your organization’s internal culture
 
Track: Data & Technology; Customer Experience

9:45 am - 10:15 am Business Meetings & Networking Break


10:20 am - 10:50 am Business Meetings

10:55 am - 11:25 am Driving the Customer Journey that Begins Digital & Ends Physical

We are seeing massive dollar growth in the retail marketplace as buyers are on a journey that is beginning digital and ending physical. These are the customers that are doing research online and following up with an in-store purchase. According to a 2018 report by Forrester, the projected growth rate for pure digital in 2018 is $48 billion, while the projected growth rate of in-store purchases that begin digitally is $69 billion.
 
From a hard dollar standpoint, the largest dollar growth is from people still buying in-store. But because digital’s growth is a high percentage on a small number, everyone tends to focus purely on the digital conversation. They’re missing the fact that the majority of what we buy is still in-store. We’re using the retailer a bit differently and looking for different things out of the store itself. During this case study, we will explore:
 
·         How retailers should be thinking about the whole customer journey
·         What brick-and-mortar can do to win in a disrupted, digital marketplace
·         How and why retailers can merge physical and digital


Themes: Customer Experience, Customer Journey

11:25 am - 11:55 am Rethinking Marketing & Insights with Behavioral Economics

Today’s high-performing marketer must focus efforts on customer-centric technology and innovation to help drive revenue growth. He must lead the business toward competitive differentiation in an environment that is more competitive than ever. IT leaders must understand the basic tenets of innovation and user experience essential to integrating new and disruptive technologies that are delivering value to the increasingly demanding and fickle consumer. During this Closing Keynote, we will focus on the powerful impact of processes and the consumer-centric business models created for competitive differentiation. Key takeaways and topics we will explore, include:
 
·         Aligning your business goals with behavioural economics
·         Measuring the ROI of behavioural economics
·         Customer-centric strategies rooted in a foundation of behavioural economics
 
Themes: Behavioral Economics, Behavioral Analytics

11:55 am - 12:00 pm End of Digital Marketing & Consumer Insights 2018 Exchange!