Digital Marketing Exchange Agenda
The pace of change in the digital space is overwhelming. Information ages almost as quickly as it’s presented. Conferences in the digital space are proliferating; some are getting longer – many are four- and five-days long; while others are getting super-granular, focusing on one narrow aspect for a ...
New! Through the Years: A look at the evolution of digital’s best event
This report shows how Digital Marketing Exchange has changed every year. See past years' speakers, sessions, attendees and more - and get a sneak peek at the upcoming edition.
NEW: Achieving Agility and Finding Your Brand’s Voice: An Interactive Q&A with Fanette Singer, Senior Vice President of Marketing of COUNTRY Financial
In this Q&A, Fanette Singer discusses some of the issues and topics that matter to modern marketers. Fanette gives valuable insights into some of the barriers to agility and the solutions to overcome them. She also delves into the importance of finding – and successfully utilizing; a brand’s ...
CMO Evolution: An Interview with Dr.Philip Kotler
Dr. Philip Kotler, Professor of International Marketing at Northwestern Univer ...
Highlight Video: Attendees Discuss the Chief Marketing Officers Exchange
Hear what recent attendees had to say about the Chief Marketing Officers Exchange.
A Q&A with Fanette Singer, SVP of Marketing of COUNTRY Financial
Fanette discussed the art of discovering your digital persona to drive engagement and traffic at the 2015 Digital Marketing Exchange. Here, she gives bite-sized insights in how to use the digital space for your brand.
Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport
Harvard Business Review's Julia Kirby and Babson College's Tom Davenport discuss the future and impact of marketing automation.
Location-Based Technology: An Interview with Chrysler's Jason Butki
Chrysler's Jason Butki gives his thoughts on the ever-changing world of location-based technology.
A Q&A with Patti Girardi VP Marketing Compass Group North America
Patti discussed the new task of Marketing to Generation Z at the 2015 Digital Marketing Exchange. Here she talks about the differences between Gen Z and Millennials and how being true "digital natives" affects their behavior.
Content Marketing Initiatives: An Interview with Time VP of Content Marketing, Newell Thompson
Newell Thompson, VP of Content marketing at Time, Inc., discusses content mark ...
Mobile Technology: An Interview with The New York Times' Scott Stanchak
The New York Times' Scott Stanchak talks about mobile technology and m ...
JUST IN: PRESS RELEASE
VH1- VIACOM, NATIONAL GEOGRAPHIC, WWE, IHEARTMEDIA, MATTEL, SCRIPPS NETWORKS INTERACTIVE TO SPEAK AT THE 2017 DIGITAL MARKETING EXCHANGE. Learn more about the different topics and networking sessions that will be covered at the 2017 Digital Marketing Ex ...
Additional Content Download
Climbing the Sales Mountain
Live events are still one of the best ways to get your product in front of potential customers. But if you’re not choosing the right event, you stand to lose both time and money. Take a look at how a Exchange is different from traditional events.
Winning the B2B Marketing War with Events
While there are more options for reaching your consumer than ever before, live events are not only still relevant but may be more important than they used to be.
CMO 2017 Post-Event Report
The 2017 Chief Marketing Officer Exchange post-event report features interviews with attendee lists, top areas of investment and more!