Day 3: Tuesday, September 26th

Networking Breakfast

8:15 AM - 9:15 AM Networking Breakfast

Chairperson Opening Remarks

9:15 AM - 9:20 AM Opening Remarks

Scott East, CEO & Co-Founder, MSIGHTS


Scott East

CEO & Co-Founder
MSIGHTS

Plenary Session

9:20 AM - 9:50 AM Delivering Digital Transparency to Inspire Loyalty & Decrease Consumer Resentment

Jennifer Haught, Director of Digital & Mobile Marketing, Chico's
During this session with Jennifer Haught, Director of Digital & Mobile Marketing, with Chico’s, we will discuss how to deal with consumer resentment as intrusive marketing deepens and how to inspire loyalty by respecting the digital space. Digital ads feel more intrusive than ever to the consumer. Without even thinking, the consumer has trained himself to shut down invasive ads in seconds or less. In a time when consumers are digital so sensitive about their digital space, what is the right way to reach them on digital? How do you keep them engaged and informed without crossing a digital boundary? Today’s marketers have to be more savvy than ever, and at the same time, less intrusive than ever to reach its true audience. During this session, we will discuss the top challenges in balancing the need to inform and the need to respect the consumer’s digital space.

Jennifer Haught

Director of Digital & Mobile Marketing
Chico's

Business Meetings

9:55 AM - 10:25 AM Business Meetings



Business Meetings

10:30 AM - 11:00 AM Business Meetings

During a time when mobile users are sky-rocketing and a millennial generation is demanding online, instant and engaging access, in-app purchases and engagement are booming. This panel is all about the challenges of creating amazing customer experiences, while driving revenue, through mobile apps and games. During this panel discussion, we will talk about how to build a growing revenue stream through in-app purchases and how to create an optimal, seamless user experience at the same time. During this panel discussion, we will talk about:
· How to identify mobile app revenue drivers
· How to use your mobile app to build brand loyalty
· Using your mobile app to bring traffic to your brick-and-mortar
· Creating simple, seamless mobile app experiences
· Creating custom advertisements that are relevant to brand, will resonate with the consumer and be less intrusive to the audience

Jennifer Haught

Director of Digital & Mobile Marketing
Chico's

Rob Kligman

VP of Digital & Integrated Sales
World Wrestling Entertainment

Aviram Alroy

VP of Interactive Games
Mohegan Sun

Cliff Chiet

Chief Integrated Marketing Director
iHeartMedia

Closing Remarks

11:55 AM - 12:00 PM Chairperson’s Closing Remarks

Scott East, CEO & Co-Founder, MSIGHTS

Scott East

CEO & Co-Founder
MSIGHTS