Alicianne RandExecutive Director of Global Content Marketing
The Estée Lauder Companies
Alicianne Rand is the Executive Director of Global Content Marketing at the Estée Lauder Companies. In this role, Alicianne is responsible for leading content strategy, creation, distribution and measurement across Estée Lauder’s portfolio of brands (over 30 companies), regions and affiliates. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business– from brand strategy and communications to demand generation, product marketing and analytics.
Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. Alicianne graduated magna cum laude with a dual degree in Psychology and Sociology from Georgetown University. @aliciannerand