September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Borja Perez

Senior Vice President, Digital and Social Media
NBCUniversal Telemundo Enterprises

4:25 PM World Cup

5:10 PM Unlocking Generational Insights to Capture the Hearts & Minds of Millennials & Gen Z

Millennials and Gen Z will dominate spending decisions over the next decade, which is why generational insights are especially powerful in creating meaningful connections with generationally different consumers. During this panel discussion, we’ll address approaches for engaging with Millennials and Gen Z, two of the most powerful existing demographics in the marketplace. We’ll explore various ways to tap into the mindsets of both demographics and we’ll address keys to understanding what young people care most about when they make brand choices and purchasing decisions, including:
•Unlocking generational insights that move beyond intent and appeal
•Understanding what young people care about when they make purchases
•Tapping into surveys that will yield better, richer data from Millennials and Gen Z
•Understanding where and how to capture Millennials and Gen Z

Check out the incredible speaker line-up to see who will be joining Borja.

Download The Latest Agenda