September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Chris Smith

SVP, Enterprise Social Media Executive
Bank of America Corporation

8:35 AM How Iconic Brands Can Stay Relevant Amidst Evolving Consumer Behavior & Massive Industry Disruption

Competitive brands are fighting to stay relevant amidst ever-changing consumer behavior and massive industry disruption. Today’s marketers face massive challenges as consumer behavior has shifted the consumer/brand relationship – empowering the consumer like never before. Join us as we discuss the ways disruption, in tandem with shifting consumer behavior, is challenging the world’s largest, most-iconic brands to push the marketing envelope in new ways. We will explore strategies for staying relevant in a digital landscape that is constantly changing, including:

•Understanding how and why consumer behavior is changing 
•Turning to disruptive technologies, like AI, to better understand consumer habits 
•How to meet customer demand for personalized, real-time experiences
•Driving customer-centric innovation at scale and speed 

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda