September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Christina Woods

Vice President - Client Engagement

9:25 AM Five Key Learnings For Implementing A Marketing Data Strategy

Data is at the core of software giant SAP. Even so, implementing a data strategy across its global marketing organization has had its challenges. During this session, Russ Novy (SAP) and Christina Woods (MSIGHTS) will highlight the five key learnings they have experienced in their 9-year partnership in driving a successful data strategy across the SAP organization. And most of the learnings don't have anything to do with data, but instead, they focus on people, product, and process. Every organization, regardless of size, will benefit from Russ and Christina's frontline experience

Check out the incredible speaker line-up to see who will be joining Christina.

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