September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Curran Raclin

Vice President of Fan Engagement & Analytics
National Hockey League

4:45 PM Consumer Data Best Practices: Solidifying Your Customer Data Foundation

Join our consumer-data-focused plenary session as we discuss best practices for solidifying your customer data foundation and techniques in identity resolution to fuel more relevant customer relationship marketing strategies. We will explore optimizing data in developing sales and marketing strategies, understanding analytical customer data to measure success and more. Join this plenary as we explore:
·         Building 360-degree customer profiles from pieces of data
·         How to get your customer data out of silos
·         Scaling what you know about your customers
·         Customer data best practices to solidify your customer data foundation

Check out the incredible speaker line-up to see who will be joining Curran.

Download The Latest Agenda