September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Damian Delgado


Marketing Director
Rent-A-Center, Inc.


11:25 AM Driving the Customer Journey that Begins Digital, Ends Physical

The marketplace is seeing massive dollar growth in retail with consumers on a journey that is beginning digital and ending at Brick-and-Mortar locations. These customers are doing their research online and following up with in-store purchases, contributing to the largest dollar growth from people still buying in-store. Organizations making the mistake of focusing purely on the digital conversation are missing the fact that the majority of what we buy is still in-store. We’re using the retailer a bit differently and craving an evolved in-store experience. During this Closing Keynote, we’ll explore:
 
·         How retailers should be thinking about the whole customer journey
·         What brick-and-mortar can do to win in a disrupted, digital marketplace
·         How and why retailers can merge physical and digital
Creating the evolved in-store experience for the whole customer journey 


Check out the incredible speaker line-up to see who will be joining Damian.

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