Don MicallefVice President of Research
Don Micallef is the vice president of research for cable networks Investigation Discovery, American Heroes Channel and Destination America. In this role, Micallef develops and directs all network research efforts, utilizing primary research, Nielsen ratings data, and other consumer databases to develop programming, scheduling, and marketing strategies in collaboration with other members of the senior management team. Previously, Micallef was the VP of programming for digital media, where he aligned long and short form programming plans between Discovery’s U.S. networks and the digital media team’s platforms. Micallef also acted as senior director of research and planning for Discovery Channel, where he managed all primary and secondary research and analysis. Micallef’s experience in cable extends far beyond Discovery, with previous work at Lifetime Television (executive director of programming and new media) and Verizon Entertainment (director of scheduling, planning and acquisition). Micallef also has extensive experience in syndication, having acted as VP of program development for Aaron Spelling Entertainment and VP of research and development for Universal Studios.