September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Ellen Houston


Applied Data Science Lead
Civis Analytics


1:50 PM Why Scientists Think Marketers Are Crazy (And How To Balance Creativity And Statistics)

Too often, marketers rely on instinct alone when data-driven methods are available. This session will explore marketing from a data scientist’s point of view, and discuss:
•How and where to infuse the right dose of science into digital marketing without losing creativity
•Where to start when you’re looking to accurately plan and measure using science
•Specific examples of how organizations have successfully achieved growth by partnering the marketers and the nerds together


Check out the incredible speaker line-up to see who will be joining Ellen.

Download The Latest Agenda