September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

James Campbell

Managing Director

4:05 PM Emergent Audience Segmentation using Social Listening and Machine Learning

This masterclass will be a helpful guide to how the innovative world of open-source machine learning tools can be applied to public social listening data to identify and profile emergent segments within marketing audiences, and how these segment profiles can drive brand relevance when applied to content and media planning. James will use an analysis of HBO's audience in the US as an example case study to bring this type of emergent audience research to life.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda