September 23 - 25, 2018
Wyndham Grand Chicago Riverfront, Chicago, IL

Jessie Dawson


Director, Digital Marketing
Dell


9:25 AM Digital Asset Management: Understanding Challenges, Overcoming Limitations

Today’s digital marketers face an overwhelming number of challenges when it comes to sharing, securing, storing and enriching digital assets. Faced with a growing number of frustrating roadblocks, many digital marketers struggle with the inability to manage digital assets at scale; they struggle with digital asset storage silos, digital rights and permissions limitations and more. During this plenary session , we will explore key tactics to overcoming the challenges of digital asset management, including:
·         Delivering digital experiences with speed, agility and consistency
·         Increasing efficiency between digital marketing and business teams
·         The benefits of an integrated, scalable hub to access and manage digital assets
·         How to maximize efficiency and drive agility through Digital Asset Management  


Check out the incredible speaker line-up to see who will be joining Jessie.

Download The Latest Agenda