Natasha HritzuckVice President of Consumer Innovation Research
Natasha Hritzuk is vice president of consumer innovation research for Turner. In this role, Hritzuk oversees research strategy and data analysis in support of Turner Ignite, the company’s core intelligence platform for product innovation, As a critical partner to the product and advertising sales teams, Hritzuk harnesses research and analytics to make recommendations to clients based on an insight-driven selling approach. She is also leading initiatives to help quantify the value of the company’s next-generation consumer facing capabilities. Hritzuk also leads AdLab, Turner’s industry facing initiative focused on reinventing the ad model with the consumer at the center. Based in New York, Hritzuk reports to Howard Shimmel, chief research officer of Turner.
Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division. Most recently, Hritzuk executed research that informed new directions in consumer and monetization strategy, including data strategy, media and technology product offerings, as well as marketing and sales strategy. She played a key role in supporting advertising revenue through the development of pioneering custom measurement and insight offerings, integrating multiple data sources to provide new ways to plan and measure content and media. In addition, Hritzuk launched the company’s inaugural Thought Leadership program, which evolved into a digital education program to help customers understand how to optimize their digital media strategy.
Prior to joining Microsoft in 2010, Hritzuk was the head of category and consumer insights at General Mills UK & Ireland, where she recruited and developed an award-winning team of consumer and category insight managers. Before her time at General Mills, she specialized in branding and communications research at Wirthlin Worldwide.
Hritzuk’s work has been included in several industry publications, and she is the co-author of the recent book Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones (Wiley: 2014).
Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.
Turner, a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com, HLN and Great Big Story; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports, Bleacher Report and ELEAGUE.