Traci TophamSVP of Interactive Ad Sales Marketing
Scripps Networks Interactive
Traci Topham is the Senior Vice President of Digital Ad Sales Marketing for Scripps Networks Interactive. She has been a key member of the Scripps Networks Digital team for almost two decades. Her team is responsible for the strategy and activation of ad sales and content marketing programs across all of Scripps Networks’ popular web sites, mobile and social media. Her team creates highly customized consumer-led programs for sponsors that are integrated creatively into all platforms of the company’s brands.
Topham led the creation of Scripps’ in-house digital ad agency. Throughout her tenure, it has grown to include digital creative services, marketing, activation and operations teams. Most recently, she was instrumental in the development of Scripps Lifestyle Studios, the company’s full-service editorial unit focused on creating compelling lifestyle experiences for sponsors across multiple platforms including social media, apps, websites and third-party digital media outlets.
Prior to joining Scripps, Topham worked in two different advertising agencies that both specialized in consumer packaged goods and food chains. She has a bachelor’s degree in communications from the University of Tennessee.
In addition to her work at Scripps Networks Interactive, Topham serves on the board of directors and is the marketing committee chair for the Helen Ross McNabb Center, a not-for-profit provider of behavioral health services for children, adults and families experiencing mental illness, addiction and social challenges.